Online advertising: where to start without wasting your budget
Meta Ads, Google Ads, what really matters at the start.
Resources
Advice, guides and tools for your visibility
Concrete articles and a selection of useful tools to better understand local visibility, SEO, advertising and marketing when you run a business. No jargon, directly applicable.
New guides added regularly.
Guides & resources
Guide · Local SEO
Guide · A website that converts
Concrete, applicable
Articles
Read now
Our first concrete guides, and a preview of what's coming next.
Complete guide
Visible on Google: the local business guide
The 4 workstreams, in order, with real client numbers.
Read the guide →
Local SEO
Google Business Profile: the practical guide
The settings that make the phone ring: category, photos, reviews, statistics.
Read the guide →
Local SEO
Google reviews: get more, without faking
The right moment, the direct link, answering negative reviews.
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Real case
Google Business verification rejected: what to do
Three refusals, months of deadlock, verified in 24 hours.
Read the case →
Guidance
Choosing a web agency in Provence, as an English speaker
Reading a quote, asking the right questions, staying the owner.
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Guidance
How much does a website cost in France
Price gaps explained, the HT and TTC trap, our own anchors.
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Guidance
Who owns your domain name and your accounts
The five assets, the half-hour check, how to reclaim them.
Read the article →
Guidance
The one-page website brief, before you ask for a quote
The seven blocks, a template to copy, before requesting a quote.
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Strategy
How to choose a website that actually brings enquiries
The real criteria, beyond a "pretty site".
Read the article →
Local SEO
Local SEO: making your business visible on Google
Google Business profile, reviews, useful pages, local signals.
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Tourism
Reducing your reliance on Booking when you run a gîte
Building a direct booking channel.
Read the article →Social media: keeping a realistic rhythm when you already have a job
A simple, regular, useful presence.
AI for small businesses: saving time without losing your voice
Concrete uses, without replacing the human.
Tools
Useful tools and resources
A selection of tools we use or recommend to manage your online presence. Growing soon.
Visibility & search
Google Business profile, review tracking, local SEO tools.
Content & creation
Copywriting, visuals, social media and emailing management.
Measurement & steering
Analytics, enquiry tracking, simple dashboards.
Got a project in mind?
Let's talk about your business and what you'd like to improve.