Online advertising: where to start without wasting your budget
Meta Ads, Google Ads, what really matters at the start.
Resources
Advice, guides and tools for your visibility
Concrete articles and a selection of useful tools to better understand local visibility, SEO, advertising and marketing when you run a business. No jargon, directly applicable.
New guides added regularly.
Guides & resources
Guide · Local SEO
Guide · A website that converts
Concrete, applicable
Articles
Read now
Our first concrete guides, and a preview of what's coming next.
Complete guide
Local visibility: the small business guide, from Google to Apple Maps
The 4 workstreams, in order, with real client numbers.
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Local SEO
Google Business Profile: the practical guide
The settings that make the phone ring: category, photos, reviews, statistics.
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Local SEO
Google reviews: get more, without faking
The right moment, the direct link, answering negative reviews.
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Real case
Google Business verification rejected: what to do
Three refusals, months of deadlock, verified in 24 hours.
Read the case →
Guidance
Choosing a web agency in Provence, as an English speaker
Reading a quote, asking the right questions, staying the owner.
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Guidance
How much does a website cost in France
Price gaps explained, the HT and TTC trap, our own anchors.
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Guidance
Who owns your domain name and your accounts
The five assets, the half-hour check, how to reclaim them.
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Guidance
The one-page website brief, before you ask for a quote
The seven blocks, a template to copy, before requesting a quote.
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Strategy
How to choose a website that actually brings enquiries
The real criteria, beyond a "pretty site".
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Local SEO
Local SEO: making your business visible on Google
Google Business profile, reviews, useful pages, local signals.
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Tourism
Reducing your reliance on Booking when you run a gîte
Building a direct booking channel.
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Guide · Measurement
What Google changed and how to measure it
Three changes in ten days, one four-step method.
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Explainer
When an AI recommends your business: the landing page that convinces a stranger
AI takes discovery, the sale stays with you. Three questions in thirty seconds.
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Method
Page or profile: why the follower count does not tell the whole story
Few followers is not the problem. An empty page at the moment of decision is.
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Explainer
Accessibility: who is really concerned, and why do it anyway
Two texts, two thresholds, zero invented fines. And the full-sunlight test.
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Guide
Does your business appear correctly in Apple Maps?
Updating Google does not update Apple. Apple Business since 14 April 2026.
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Guide · Measurement
Does Google show your site in AI answers?
The Search Console report: where it is, what it says, what it does not, and four moves.
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Protocol
Your Google traffic dropped: five checks first
Date it, separate, verify, list, compare. Before paying anyone.
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Explainer
Structured data: why the green light is no longer enough
Since 21 August, check the values, not the light.
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Explainer
google.com/goto: the invisible door between Google and your site
Unknown effect, known measurement rule: three numbers to note today.
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AI & trust
Do you have to label AI-generated content?
EU AI Act, Article 50: five situations, five verdicts.
Read the article →Social media: keeping a realistic rhythm when you already have a job
A simple, regular, useful presence.
AI for small businesses: saving time without losing your voice
Concrete uses, without replacing the human.
Tools
Useful tools and resources
A selection of tools we use or recommend to manage your online presence. Growing soon.
Visibility & search
Google Business profile, review tracking, local SEO tools.
Content & creation
Copywriting, visuals, social media and emailing management.
Measurement & steering
Analytics, enquiry tracking, simple dashboards.
Got a project in mind?
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